Materialismo y crédito: diferencias culturales entre China y México

Autores/as

  • Mauricio Cervantes Instituto Tecnológico y de Estudios Superiores de Monterrey, Escuela de Negocios http://orcid.org/0000-0002-7679-0294
  • Hui Liu University of International Business and Economics, School of International Trade y Economics.
  • Mingxia Zhu University of International Business and Economics, School of International Trade y Economics.

DOI:

https://doi.org/10.32870/mycp.v7i19.568

Palabras clave:

diferencias culturales, materialismo, consumo de bienes suntuarios, uso de crédito

Resumen

La cultura influye en el nivel de materialismo de una sociedad, así como su propensión al consumo de bienes suntuarios y su responsabilidad en el uso del crédito (Belk, 1985; Ger y Belk, 1996). En este estudio analizamos cómo se relacionan estas variables, para lo cual se comparan consumidores chinosy mexicanos que están inmersos en una herencia cultural diferente. Se realizó una encuesta a 250 chinos y 250 mexicanos, la cual se analizó con un modelo de análisis de varianza (anova).Igualmente se realizó un estudio de modelo de ecuaciones estructurales (mes) para analizar con mayor profundidad la relación entre estas variables.Se encontró en los consumidores chinos mayor nivel de materialismo que en los consumidores mexicanos. Los mexicanos demostraron que están más ávidos por adquirir bienes suntuarios que los consumidores chinos, y los chinos tienen un mejor uso de crédito, comparados con los mexicanos. Este estudio contribuye a entender las diferencias culturales entre México y China.

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Citas

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Publicado

2017-12-24

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Sección

Análisis