China’s Digital Diplomacy in Latin America: An Analysis of Its Soft Power Strategy in the Post-Covid Era
DOI:
https://doi.org/10.32870/mycp.v15i44.952Keywords:
Digital diplomacy, China, Latin America, Soft power, Covid-19Abstract
This article analyzes how China has employed digital diplomacy as a central tool in its soft power strategy in Latin America during and after the Covid-19 pandemic. Through the analysis of social media data, official statements, and public opinion surveys, it is argued that digital diplomacy has not only evolved as a means of communication but has also been instrumental in projecting a positive image, countering negative narratives, and conso- lidating regional influence. The study reveals how this approach is adapted to national particularities, generating both opportunities for cooperation and geopolitical tensions.Downloads
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